A strategic ally for solving hard shit, fast
Marketing got messy. And then it sped up.
I provide brands & agencies the strategic clarity to move forward with confidence.
Actionable brand strategies
Clear, useful, directional, and without any of the bullshit
Comms & GTM frameworks
Uniting diverse teams behind a single, executable roadmap
Thought-partnership
A second brain for senior individuals navigating modern marketing complexity
"James is one of the most remarkable strategy leaders I've ever worked with. His approach flexes and bends to meet his clients, culture & technology where they are. It’s made him a brand's secret weapon."
Aarti Thiagarajan
Global Brand at Netflix
Case Study
Helping Hinge create a less lonely world
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Helping NYPL recruit a new generation of readers
Case Study
Helping Stella Artois end the world water crisis
Case Study
Helping Tonies empower children’s growth
James Fraser
Former CSO of Mother New York, with nearly 20 years of experience building global brand icons across NY & London.