Get unstuck
Marketing got messy. And then it got fast.
I design brand, comms & GTM strategies for business leaders seeking the vision and clarity to move forward with confidence.
Brand Strategy for the modern marketing age
Clear, directional, designed for full brand experience
Full Funnel GTM frameworks
Uniting diverse teams behind a single, executable roadmap
On-going thought-partnership
A second brain for senior leaders
"James is one of the most remarkable strategy leaders I've ever worked with. His approach flexes and bends to meet his clients, culture & technology where they are. It’s made him a brand's secret weapon."
Aarti Thiagarajan
Global Brand at Netflix
Case Study
Helping Hinge create a less lonely world
Case Study
Helping NYPL recruit a new generation of readers
Case Study
Helping Stella Artois end the world water crisis
Case Study
Helping Tonies empower children’s growth
James Fraser
Former CSO of Mother New York, with nearly 20 years of experience building global brand icons across NY & London.